About us

Sharing Your Safaris Since 1974

Safari. What the Swahili call “journey”. And, every journey brings with it new experiences. A potpourri of sights, sounds and colours that captivate your senses and make their way to your album of memories. It is these memories that have inspired our Safari bags. Vibrant colours and the finest fabrics make travelling an absolute joy. The exquisite designs and easy-to-use functionality make every Safari bag an ideal travel companion. So, let’s start a new journey. A new memory. Happy Safari!

Safari is in the business of manufacturing and trading of luggage and luggage accessories. There are two broad categories of luggage i.e hard luggage and soft luggage. Hard luggages are mainly made of Poly Propylene (PP) and Poly Carbonate (PC) and manufactured in-house by Safari at its Plant located at Halol, Gujarat. Soft luggages are made of fabrics of various kinds and are mainly imported by Safari

+Our vision

To be the most trusted luggage partner for people on the move.

+Our mission

Safari is committed to provide value-driven and quality products & solutions for all people on the move.

+Our values

Speed - We know that speed is the key to our success. Speed of thought, action and execution.

Alignment - We make and support business decisions aligned to our vision through experience and good judgment.

Freedom of thought – We express our views and opinions openly for the benefit of the organization, customers and community

Accountability - We accept responsibility for our actions that influences our customers and colleagues.

Reliability – We are committed to give the best in class products and services to our customers without compromising on quality on time and all the time.

Innovation - We believe in meaningful, productive and effective change. And know that solving problems only comes by looking at challenges and opportunities from new angles and exercising our curiosity.


+Mr. Sudhir M. Jatia

Mr. Sudhir Jatia is a commerce graduate from Bombay University. He acquired Safari Industries (India) Limited in the year 2011 and was appointed as its Managing Director from 18th April 2012.Mr. Jatia has a 22 year old association and experience with the Luggage Industry in India.

+Dr. Shailesh Mehta

Dr. Shailesh J. Mehta has been on the Company’s Board since 2007. He is the founder and managing general partner of Granite Hill Capital Partners, an India-focused private equity fund. He is the former Chairman & CEO of Providian Financial Corp. Dr. Mehta joined the founding team of Providian Financial and successfully built it to a Fortune 300 company with over US$30 billion in assets and over 18 million customers. He has also been general partner with Invesco funds and operating general partner of Sequoia India.Dr. Mehta has done his B. Tech - Mechanical Engineering from Indian Institute of Technology, Mumbai, M.S. Operations Research, Computer Science and Ph.D in Operations Research and Computer Science from Cleveland, USA. He also has honorary Ph.D. from California State University

+Mr. Punkajj Lath

Mr. Punkajj Lath is a commerce graduate from Mumbai university. He started his career with a company exporting fashion accessories to USA and other parts of the world and was instrumental in setting up marketing channels in various countries. In USA the Company’s products were successfully introduced to the leading departmental stores. From the year 1990, he joined his family company –EURO VISTAA (INDIA) LTD of which he is now the Managing Director. This Company is a trading house, recognized by the Government of India and is one of the largest exporters of textile yarn from India with a presence in more than 50 countries. The Company has won many export awards from Government Export Promotion Councils.

+Mr. Dalip Sehgal

Mr. Dalip Sehgal is a graduate in Economics with Honors from the University of Delhi and has also done his MBA with specialization in marketing from FMS, Delhi. He has over 32 years of experience in the corporate world and has been associated with companies such as Tatas in Forbes, Forbes & Campbell, Hindustan Lever and Unilever. During his 25 year tenure in Unilever, he has worked on various sales and marketing assignments across various businesses. In the past he has served on the Board of Godrej Hershey Ltd as Managing Director & CEO and Godrej Consumer Products, as Managing Director. He currently serves on the boards of the Graviss Hospitality group of companies.

+Mr. Piyush Goenka

Mr. Piyush Goenka has 17 years of experience in Private Equity investing and other financial services. He is currently a partner at Tano Capital, an independent mid-market Private Equity Fund Manager. Founded in 2006, Tano Capital manages over USD 200 million across two funds. Tano Capital typically invests between USD 10-20 million in each company taking minority non- control stakes. Tano Capital is a sector agnostic Fund and has made investments across financial services, healthcare, consumer products and services, infrastructure and niche manufacturing.

Mr. Goenka is responsible for making investments across a bunch of sectors and has led most investments in consumer, pharmaceuticals and financial services. He also serves on the Board of several investee companies - Arohan Financial Services and MSH Sarees Private Limited.

By qualification, Mr. Goenka is an MBA and CFA.

+Mrs. Vijaya Sampath

Mrs. Vijaya Sampath has over 30 years of work experience and is currently a Senior Partner heading the corporate practice of Lakshmikumaran and Sridharan and the Ombudsperson for the Bharti group with oversight over the code of conduct. In the past she was the global Group General Counsel and Company Secretary for the USD 15 billion Bharti group. Her forte is corporate and commercial law and her experience includes M&A, joint ventures, large outsourcing and commercial contracts, high end litigation strategy and intellectual property agreements. She has also dealt with Indian and overseas regulators in telecom, capital markets, anti-trust and foreign investment.

+Mr. Rahul Kanodia

Mr. Rahul Kanodia has over 25 years of professional experience and has held several progressively senior and leadership positions. He has been the Chief Architect for repositioning and transforming Datamatics from a service led organization to a solutions organization focused on enhancing business productivity through smart automation of data driven processes. Mr. Kanodia is responsible for driving Datamatic's strategic process to identify, evaluate and integrate organic and inorganic business growth options, including mergers & acquisitions, partnerships and alliances. He has also been driving the company's foray into new geographies. Under Mr. Kanodia's aegis, Datamatics has become one of the fastest growing IT/ITeS companies among all the listed outsourcing companies on the Bombay Stock Exchange and the National Stock Exchange. Recognizing his contribution, in the year 2014 he was presented with 'CEO of the Year Award' for his exemplary leadership amongst organizations from across 41 Asian countries. Mr. Kanodia serves as the Chairman for the Western Region of ESC (Electronics and Computer Software Export Promotion Council, Government of India's largest Electronics and IT trade facilitation organization), and is a member of NASSCOM's Regional Council. He also serves on the Advisory Board of Columbia University's India Business Initiative (New York), and the Client Advisory Board of Citi Commercial Bank Asia (Hong Kong). Mr. Kanodia holds an MBA degree from Columbia University (USA), with a major in Business Strategy & Marketing and a minor in Mergers & Acquisition and Turnaround Management. He has 2 Bachelor degrees from H. R. College (India), with specialization in Finance & Accounting, and Babson College (USA), with specialization in Management Information Systems.

+Mr.Sumeet Nagar

Mr. Sumeet Nagar is founder of Malabar Investments, an investment firm focussing on long term opportunities in small and mid-size companies in India. He has 17 years of experience in portfolio management and investment analysis.  Mr. Nagar also has six years of experience in operating roles. Mr. Nagar previously was a consultant at McKinsey & Company, where he was a founding member of its dedicated private equity group and advised several private equity and hedge fund clients on investments in over 20 countries across six continents.

Mr. Nagar is a graduate of the Indian Institute of Technology, Bombay and earned an MBA with Honors from the Wharton School - University of Pennsylvania

+Mr. Gaurav Sharma

“Mr. Gaurav Sharma was co-founder of Prime Gourmet Private Limited. Prior to that, he held the role of Director of Providence Equity Partners’ India office. He was also part of the Investment banking team of Deutsche Bank and Wachovia Capital in New York - covering the Telecom and Media sectors

He holds Master in Business Administration degree from The Wharton School, University of Pennsylvania (1999 – 2001) and a Bachelor’s degree in Engineering from Indian Institute of Technology, Delhi (1990 – 94)“


+Audit Committee:

Name of the DirectorPosition on CommitteeNature of Directorship
Dr. Shailesh Mehta Chairman Independent
Mr. Punkajj Lath Member Independent
Mr. Dalip Sehgal Member Independent
Mr. Gaurav Sharma Member Non-Executive

+Nomination, Remuneration And Compensation Committee:

Name of the DirectorPosition on CommitteeNature of Directorship
Mr. Punkajj Lath Chairman Independent
Dr. Shailesh Mehta Member Independent
Mrs.Vijaya Sampath Member Independent
Mr. Piyush Goenka Member Non-Executive
Mr. Gaurav Sharma Member Non-Executive

+Stakeholders Relationship Committee:

Name of the DirectorPosition on CommitteeNature of Directorship
Mr.Punkajj Lath Chairman Independent
Mr. Sudhir Jatia Member Executive
Mr. Piyush Goenka Member Non-Executive

+Operations Committee:

Name of the DirectorPosition on CommitteeNature of Directorship
Mr. Sudhir Jatia Chairman Executive
Mr. Piyush Goenka Member Non-Executive

+Corporate Social Responsibility Committee:

Name of the DirectorPosition on CommitteeNature of Directorship
Mr. Sudhir Jatia Chairman Executive
Mrs.Vijaya Sampath Member Independent Director
Mr. Piyush Goenka Member Non-Executive
Mr. Gaurav Sharma Member Non-Executive

+Risk Management Committee:

Name of the DirectorPosition on CommitteeNature of Directorship
Mr. Sudhir Jatia Chairman Executive
Mr. Punkajj Lath Member Independent
Mr. Piyush Goenka Member Non-Executive